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our latest thoughts on growing your business right first time
Innovation isn’t about having a big budget
As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.
The ‘art’ of customer segmentation
Every time you meet a customer there is an opportunity to find out more about them. The best questions enable you to find out about what your customers are doing with your products and services, and what else they might want to get done.
Find the energy to get back in action
Lack of energy is one of the key reasons business owners can stop, or just not get the right things done at the right time. Use these tips to get back your energy.
Smarter ways to get support, tools and information to grow your business
With so many experts and communities being accessible online, you don’t have to spend a fortune to get the support, tools and information you need.
Are you selling a product or building a business
Selling a product and building a business are not the same thing. You need to ask yourself “am I interested only in selling a single product or do I want to build a business with longevity?”
The key elements of business
As a business owner, it’s good to have an overview of the key elements of your business, including: your goals for the business; and the markets, customers, products, sales and people that will achieve those goals.
Fall in love with the problem, not the solution
Your customers buy from you to get a job done, or to solve a problem. If you know what this is, you can provide even better solutions for longer term success.
Convert your Facebook likes to sales
Once your audience on Facebook has begun to grow, and trust and engagement with your brand are at a point where people are actually commenting and sharing your content, it’s time to start moving your audience to your real estate, and converting some of your audience to your community.
What is sharable content?
Getting people to ‘like’ what you do requires more than just sharing what you do; you need to know your audience and post content that engages them to react.
3 steps to higher engagement on social media
The answer to getting more engagement on social media lies in the content you’re posting, and whether the people who have opted to ‘like’ your page are actually your target market.
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Innovation isn’t about having a big budget
As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.
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