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Simple blog formula
Is writing blogs feeling like a chore? This simple blog formula will have you writing your blogs in under 15 minutes. Got stuck blogging? Use this easy blog formula There are four key reasons why blogging is important for business. The first is that it demonstrates...
A brand promise in action – Google
From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...
Brand promise – what is the purpose
A brand promise is the 'why' of the business. It makes it clear on why an organisation exists, what they do and who they do it for. It is often called a business purpose. Have you ever noticed how some organisations are really clear on why they exist, what they're...
Did anyone see your ad in the paper
There can be a lot of 'noise' in your local paper. So, getting your ad seen by your target market can be both an art and a science. And once it's been seen, make sure your customers know what action to take so you get the best return from your investment. How to get...
Do your potential customers know you exist
Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you've identified who your target...
Who are you targeting
While you may think that 'everyone' can use what you offer, you can’t effectively target your messages to ‘everyone’. It just doesn’t work as ‘everyone’ has different needs. Your message will be too broad, and no one will end up listening. And while you may get a...
Why is shopping becoming so boring
When so much more is available in bricks and mortar stores, why are shoppers turning more and more to online shopping? It's not just because of price. We all have examples of when we've paid more for an item, such as because of brand, accessibility or timing. One of...
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The ‘art’ of customer segmentation
Every time you meet a customer there is an opportunity to find out more about them. The best questions enable you to find out about what your customers are doing with your products and services, and what else they might want to get done.
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