by Liz Grant | Jun 24, 2020
You may have seen the ‘rate of technology adoption’ charts that show the number of people or percent of populations that take up different technologies over time. Taking out the variable that there are more people and households, with greater access to new...
by Liz Grant | Apr 24, 2020
Every time you meet a customer there is an opportunity to find out more about them. But there’s no need to be weird with the questions you ask. The best questions enable you to find out about what your customers are doing with your products and services, and what else...
by Liz Grant | Oct 24, 2019
To build a business, everyone in the business needs to stay in action; in the words of Dory “Just keep swimming”. Simply by doing something every day, momentum will build in your business and growth of some kind is likely to occur. The key is not to let the momentum...
by Liz Grant | Jun 24, 2019
There’s a saying that ‘you get what you pay for’, which is often used to explain why the product you bought cheaply then wore out particularly fast. But there is actually a lot today that doesn’t hold to this philosophy, particularly when you are looking for support,...
by Liz Grant | Apr 24, 2019
When mentoring start-ups, we are sometimes asked to help people who just want to sell one product. But selling a product and building a business are not the same thing. You need to ask yourself “am I interested only in selling a single product or do I want to build a...
