by Liz Grant | Jan 24, 2019
Most start-ups and newer business owners have a skill set in at least one area of their business – it might be on the business management side – such as accounting or marketing – or on the product execution side – such as massage or plumbing. It is rare for anyone to...
by Liz Grant | Jul 21, 2018
Companies can fail if they focus on the solutions they provide and don’t understand WHY customers buy from them. Your customers buy from you to get a job done, or to solve a problem. If you know what this is, you can provide even better solutions for longer term...
by Liz Grant | Apr 16, 2018
People don’t necessarily go to Facebook to purchase, so getting your audience to consider purchasing from you often involves engaging with them on other channels over a longer period. Once your audience on Facebook has begun to grow, and trust and engagement...
by Liz Grant | Aug 16, 2017
Facebook is a great channel to grow your audience. But getting people to ‘like’ what you do requires more than just sharing what you do; you need to know your audience and post content that engages them to react – to like, share and comment. Social...
by Liz Grant | Mar 24, 2017
Low engagement on social media pages is a common problem for a number of businesses. The page might be ‘liked’ by quite a few people, but the posts aren’t being shown to many of these people, and the ones that do see them don’t react. The...
