by Liz Grant | Mar 12, 2013
There can be a lot of ‘noise’ in your local paper. So, getting your ad seen by your target market can be both an art and a science. And once it’s been seen, make sure your customers know what action to take so you get the best return from your...
by Liz Grant | Jun 17, 2012
Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you’ve identified who your...
by Liz Grant | Jan 14, 2012
While you may think that ‘everyone’ can use what you offer, you can’t effectively target your messages to ‘everyone’. It just doesn’t work as ‘everyone’ has different needs. Your message will be too broad, and no one will end up listening. And while you...
