by Liz Grant | Apr 24, 2019
When mentoring start-ups, we are sometimes asked to help people who just want to sell one product. But selling a product and building a business are not the same thing. You need to ask yourself “am I interested only in selling a single product or do I want to build a...
by Liz Grant | Apr 18, 2016
From the very beginning, Google’s brand promise was to be the world’s number one source of information. Everything they have done or plan to do is to achieve this promise for its customers, staff and stakeholders. A brand promise in action From the very beginning,...
by Liz Grant | Jun 17, 2012
Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you’ve identified who your...
by Liz Grant | Jan 2, 2012
When so much more is available in bricks and mortar stores, why are shoppers turning more and more to online shopping? It’s not just because of price. We all have examples of when we’ve paid more for an item, such as because of brand, accessibility or...
