by Liz Grant | Jun 17, 2012
Your customers often follow a number of steps before they buy. If your business is not represented where your customers are gathering, you could be missing out on potential sales. Can your customers find you when they want you? So, you’ve identified who your...
by Liz Grant | Jan 14, 2012
While you may think that ‘everyone’ can use what you offer, you can’t effectively target your messages to ‘everyone’. It just doesn’t work as ‘everyone’ has different needs. Your message will be too broad, and no one will end up listening. And while you...
by Liz Grant | Jan 2, 2012
When so much more is available in bricks and mortar stores, why are shoppers turning more and more to online shopping? It’s not just because of price. We all have examples of when we’ve paid more for an item, such as because of brand, accessibility or...
