research

who do you serve

Your customers buy from you to solve a problem. So, you not only need to know who they are, but also why they choose your business to solve their problem.

We have a range of services to help you understand who you are targeting, and what they need, want and value in solving their problem.

We begin by understanding the problems you solve and who your most profitable customers are. We can then create customer personas for your sales, marketing and innovation teams.

We can also map your customer purchase journey to help you understand where you can make immediate changes to improve your customers’ experience of your business.

We are skilled in conducting a range of research to then put certainty into your marketing and innovation decisions:

qualitative research – this is where we interview select key customers to understand what’s important to them as they journey through purchasing from your business. This is combined with customer journey mapping to understand the customer experience.

quantitative research – surveys, including Net Promoter Score research – can help you reach more customers to test hypotheses from qualitative research or get a quick understanding on what else you can do to improve their experience.

Next Event

Find your Purpose 16 November 23

16th Nov, 2023 at 7:00PM

Find you Purpose in this hands-on webinar

View events

Innovation isn’t about having a big budget

As consumers, we are always looking for ways to get stuff done ‘better’. So, as businesses it’s important to remember, then, that your existing customers buy from you because they’ve determined that you’re products and services serve them ‘better’ to get a particular task done than someone else.

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